Italians of the Bay Area: The Photographs of Gino Sbrana (CA) (Images of America) Review

Italians of the Bay Area:  The Photographs of Gino Sbrana  (CA)   (Images of America)
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This book is an amazing collection of the photography of Gino Sbrana, an Italian immigrant who lived in various locations around the Bay Area from 1894 to 1947. Until now his work has been a lost and forgotten treasure of Italian immigrant culture in the Bay Area.
The story of Gino Sbrana, which has been beautifully displayed by author Carlos Bowden, Jr., inspires us to create our own masterpieces. Sbrana's photographs are studies in how to compose a portrait using natural lighting, props, backgrounds, and outdoor locations to create an atmosphere that tells the story of the chosen subject. Sbrana demonstrates that the key element for a masterpiece is simplicity and a true affection for one's subject matter. Gino's subjects seem to glow with a divine sense of pride and accomplishment.
This book is much more than a collection of beautiful photographs--it's a book about appreciation--for Italian immigrant heritage, for the photographic vision of Gino Sbrana and for the art of storytelling.


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These images are part of the life work of Italian immigrant Gino Sbrana, who started his American life in San Francisco as a vegetable peddler. By 1911, he had launched a large photographic studio, Pisa Foto, at Columbus and Broadway in San Francisco. Later Gino founded a studio in Oakland and, in 1919, settled in San Jose. Not content to confine his artistry to the formally posed studio portrait, he traveled over the Bay Area countryside with his large wooden field camera, using soft light on the shady side of barns or under large oaks to capture his fellow countrymen. Gino posed them in the coastal mist with machetes poised to harvest cauliflower, perched atop their brand new motorcycles, assembled by trucks loaded with produce from the fields, sleeves rolled up and holding their vino.

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